Information about cookies

a) What are cookies and web bugs and what are they used for?

According to Wikipedia, the definition of a cookie would be:
A cookie (also known as web cookie or browser cookie) is a small piece of data sent from a website and stored in a user’s web browser while the user is browsing that website.
Wikipedia (ática))
A cookie is a file that is downloaded to the user’s device when he or she accesses certain websites to store and recover information about what has been browsed from that equipment.
With the evolution of websites, cookies have practically become essential in order to offer users all kinds of services, such as the possibility of registering on the website, personalising or configuring the site to the user’s taste, managing shopping carts, etc.
Browsing without cookies is perfectly possible, but many of these new services will stop being available without them.
Web bugs are also used at Zumex. These are tiny and transparent images inserted into some contents. When users access this content, this image is downloaded, thus making it possible to know the number of times that this content has been seen, as well as the IP address from which it has been downloaded. This information is compiled anonymously and is used to compile statistical data about certain areas of the website.

b) What are the cookies used for at Zumex?

The cookies that we use never provide personal data and the user always remains anonymous.
The browser can be configured so that it does not accept the use of cookies, although, in that case, some of the site services would not work. However, the content can be accessed and it is possible to browse the website without major problems.
For more information on how to configure the browser to limit the use of cookies, click here.

c) Types, purpose and operation of Cookies at Zumex?

In general, you can classify cookies in two ways, according to their permanence or their purpose.
According to their permanence, there are two types of cookies: 


These are the ones that are generated every time the user accesses the service and they expire or are eliminated when the user closes the browser.


These are the ones that remain in the user’s computer even though he or she closes the browser. They are only eliminated when their permanence time expires (which is usually a very long time), when they fulfil their function or when they are manually cleared.
If we classify them according to their objective, Cookies can be classified as follows:

d) Other cookies


This type of cookies allows us to customize the browsing experience by storing website configuration or display options, so that the same wouldn’t have to be selected at each visit. Some examples of this type of cookies would be those used for:


The geolocation cookies allow us to approximately locate where the user who accesses the website (always anonymously) so as to try to offer a more customized browsing experience, while providing contents related to the area from which the user is connected (news related to the area, auto selection of language according to the country, etc.)


Log cookies are generated when a user registers on a website or service or when, if access data are previously provided, it registers on such website or service and different sections of the website can be accessed without having to enter its credentials on each page. In summary, these cookies allow keeping the user identified so that it may access certain services, such as: This cookie can be deleted using the "log off" button so that the next time the user registers from that device, it must enter its credentials again so as to enjoy the related privileges.
This type of functionality can be also used via third-party cookies, such as the social media, i.e. Twitter or Facebook, so that the user may be identified for these services on the website based on its cookies.


This type of cookies is usually generated by an external provider (such as Google Analytics, Comscore, Netscope, etc.) and its purpose is to basically identify the user in an anonymous manner so that the user’s behavior patterns may be analyzed while it browses on the website.
The first time the user accesses the website, a cookie is generated for the purpose of identifying the user in future visits, always anonymously, and of obtaining statistical data such as:
IMPORTANT: these cookies will never be associated with personal data that may identify the user and will be used solely for the purpose of collecting statistical data that will improve the user experience on the site.
More information about the Privacy Policy of these tools may be found on:
Google Analytics:


This type of cookies allows us to (always anonymously) store information about the user's interaction with the site's advertising and allows us to customize the type of ads provided for the purpose of offering campaigns of interest to the user.
Some examples of the type of data that is saved are:


Regarding the advertising management on its sites, Zumex uses third-party tools known as "Ad-servers", which facilitate the task of organizing advertising campaigns between the different sites and formats and optimizing the available inventory.
This type of tools generates its own cookies that are stored on the user's computer when our services are accessed. These companies have their own privacy policies.
At Zumex, we are currently working with the Google Adserver "Doubleclick" to manage these services. For more information:

e) Other third-party cookies and services

This website uses services such as Google Analytics, Google TagManager and Google Adwords provided by Google, Inc., entity whose head office is at 1600 Amphitheater Parkway, Mountain View (California), CA 94043, United States ("Google").
On this Zumex website, we use Google Adwords to include our own ads in Google searches, as well as the "Remarketing" function, with the aim of offering and displaying customized ads to users who have visited our page.
Google Adwords, Google TagManager and Google Analytics use cookies to help us analyze how users use the site. The information generated by the cookie about your use of the site (including your IP address) will be directly transferred and archived by Google on its servers in the United States. Google will use this information on our behalf with the aim of keeping track of how you use the site, compiling reports on the site activity and providing other services related to the site activity and the use of the Internet. Google is able to transmit such information to third parties when required by law, or when such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.
You can reject the data or information processing by rejecting the use of cookies and selecting the appropriate configuration of your browser, if desired. However, if you do so, you may not be able to use the full functionality of this site. By using this site, you consent to the processing of your information by Google in the manner and for the purposes indicated above.
You can disable the use of Google cookies through the Ads Settings from Google. You can disable the use of cookies from a third-party provider through the following page disabling the Network Advertising Initiative, if desired.

The website also uses Leading Hubspot, a service owned by Hubspot Inc. whose purpose is to create pop ups on our website and to request an action from the user.
To that effect, the personal data collected and processed by Leading Hubspot may be transferred to the United States and stored on the servers of Hubspot Inc. located in that country.
The user can expand the information (in English) contained here about Leading Hubspot and access the privacy policy of Hubspot, Inc. by clicking on the following link:

Social media
The corporate profiles of ZUMEX (Facebook, Twitter, Instagram, Linkedin) are used to carry out promotional campaigns in which tracking pixels are used to measure the conversions. This code allows to track the IP of any visit on the page that we are interested in tracking.

All MailChimp forms, regardless of the opt-in method, collect the email address, IP address and timestamp associated with all those who submit the form.
Including your email address in the forms found on our website will entail the transfer of your contact information to MailChimp, the storage of your contact information in the ZUMEX MailChimp account and the sending of marketing emails from the MailChimp account of ZUMEX.
Since 2007, MailChimp annually certifies its compliance with the EU/US and Switzerland Safe Harbor Frameworks. Since the Safe Harbor Frameworks have been replaced by the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework, the company has certified its compliance with these Privacy Shield Frameworks.
You may refer to the Privacy Policy of Mailchimp for more information at the following link:

f) How to disable the Cookies and Web Bugs in the main browsers

All modern browsers allow the deactivation of the use of cookies, rejecting the authorizations to store them to a particular service or for the entire browsing experience, in general.
The options for carrying out this type of adjustments are usually found in the "options" or "preferences" menu of the browser, although there are also free programs and add-ons with the same function.
This configuration may be accessed from the most popular browsers as follows:
Internet Explorer: Tools -> Internet Options -> Privacy -> Settings.
For more information, you may refer to Microsoft assistance or the browser's Help function.
- Firefox: Tools -> Options -> Privacy -> History -> Custom Settings.
For more information, you may refer to Mozilla assistance or the browser's Help function.
- Chrome: Settings -> Show advanced options -> Privacy -> Content settings.
For more information, you may refer to Google assistance or the browser's Help function.
- Safari: Preferences -> Security.
For more information, you may refer to Apple assistance or the browser's Help function.

g) What happens if the Cookies are disabled

Some of the services offered by the websites may stop working completely or partially, such as the option to remain logged in, the option to keep the purchases in the "shopping cart" of an e-commerce service, the option of receiving information directed to your location or the display of some videos.


Zumex Group, S.A. may amend this Cookie Policy according to the legislative or regulatory requirements, or with the purpose of adapting said policy to the instructions issued by the Spanish Data Protection Agency, therefore users are advised to visit it regularly.
When significant amendments are made to this Cookies Policy, users will be informed either through the website or via an email sent to the registered users.

Food Engineering

Zumex HQ Spain

Zumex Group
Tel: +34 961 301 251
Fax: +34 961 301 255
Pol. Ind. Moncada III - C/ Moli 2
46113 Moncada - Valencia - Spain

Zumex USA & Canada

Zumex USA & Canada
1573 NW 82nd Ave,
Miami, FL 33126
Tel: 1 305 591 0061
Fax: 1 305 591 0062